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The Great Lakes of New Jersey

Mention the words “Summer” and “Jersey” and most people will say the next word is “Shore.” But this summer, according to a recent article published in New Jersey Monthly, some people are thinking “Lakes” specifically freshwater lakes. These include: Atsion Lake in Burlington, Lake Carnegie in Mercer County, Hospitality Creek and Lake Garrison in Gloucester County, Manasquan Reservoir in Monmouth County, Lake Marcia in Sussex County, Lake Mohawk in rural Sussex County and a bunch more.

April Home Maintenance Checklist

1. Clean or replace furnace filter.
2. Check gutters and downspouts and clean if needed.
3. Inspect basement/crawl space for seepage/leakage.
4. Do safety checks: smoke detectors, fire escape routes, fire extinguisher, carbon monoxide alarms, door and window locks.
5. Check and repair any damaged screens.

Ralph Aponte
Counsellors Title Agency

New Ad Campaign to Spotlight Value of Real Estate Pros

This first-time joint effort between the National Association of Realtors and® will involve the launching of a nationwide campaign highlighting the value that real estate sales agents and professionals play when helping Americans buy, sell, and investing in a home. The campaigns will include television and radio advertisements for® starting this summer.

Ralph Aponte
Counsellors Title Agency

National Foreclosures Down, While New Jersey Foreclosure Auctions Up

Even though national averages for foreclosures according to RealtyTrac hit a 7-year low, New Jersey still has a large number of scheduled foreclosures, according to a recent industry report.

The recent RealtyTrac report stated that foreclosure starts in the first quarter increased from a year ago in 19 states, including New Jersey (up 83%), Maryland (up 43%), Indiana (up 38%), Delaware (up 24%), Connecticut (up 13%), and California (up 10%).

New York Times Reports The Shore Is Back

The Shore's beaches are on track to be restored and replenished. Boardwalks have been rebuilt, and stores are beginning to stock with inventory.

Renters are beginning to rush to book their summer houses, while the cash-rich buyers are snatching up vacant land that is now available due to the storm.

What is taking shape is a different Jersey Shore than the one that most will remember.

New construction possibly is redefining the look and feel of the coastline.

Some are even predicting the gentrification of areas such as Ortley Beach, in which everything is being rebuilt.

Spring 2014 Marketing Ideas

Remember to Use Local Internet Directories to Reach New Customers

Google, if it didn’t force the issue, definitively collaborated with it: making local search dominant in search results.
Local search is the act of searching the Internet for information, product or services relative to a location. Examples: restaurants, plumbers, wedding photographers, and pest control.

Consumers are initiating local searches to help them make decisions and oftentimes these decisions are made in the moment.

4 Lead Generation Ideas

In this low-inventory market, the ability to generate valuable prospects and leads is critical.

There are 4 places any real estate agent should be looking when it comes to lead generation:

First: For-sale-by-owners, also known as FSBOs.

FSBOs are prime targets who can benefit from your expertise.

There is no getting away from it; competition is fierce, and with everyone thinking that the Internet is the ONLY way a house can be marketed, this presents an opportunity to a real estate agent.

There are anywhere between 5 and 10 percent of houses for sale that are FSBOs.

More Power Email Facts: Part 2

1. Your subject line can make or break your email marketing campaign.
2. If you aren't doing email marketing, you are losing sales.
3. If you aren’t doing email marketing, you are losing visibility and credibility.
4. Winning games comes about by putting together a series of integrated marketing combinations: emails, posts, comments, contributions and offers. The days of Yellow Pages marketing are OVER!
5. Social media isn’t about wasting people’s time with meaningless blather; but demonstrating your superior understanding of time-value information.

Real Estate Market Reports Upward Trend

CoreLogic's February Home Price Index (HPI) reports home prices nationwide, including distressed sales, increased 12.2 percent in February 2014 compared to February 2013. This represents 24 months of consecutive year-over-year increases in home prices nationally. On a month-over-month basis, home prices nationwide, including distressed sales, increased by 0.8 percent in February 2014 compared to January 2014.

Ralph Aponte
Counsellors Title Agency

6 Power Facts & Stats About Email

+ Emails with coupons have higher open, click, and transactions rates, and have revenue per email that is 48% higher than other promotional emails. Q4 2013 Quarterly Email Benchmark Report from EXPERIAN
+ Email volume rose by 11.2% in Q4 2013 compared to Q4 2012 from EXPERIAN
+ 27% of US online shoppers subscribe to store or product emails in order to save money from NIELSEN Published: 03/05/2014
+ 28% of US online shoppers subscribe to store or product emails in order to stay informed from NIELSEN Published: 03/05/2014