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Are You Using Hashtags? #SuccessfulMarketing

Part of every marketing plan is to remain current. This doesn’t imply that you should adopt every marketing rage that appears on the horizon, but it does mean that once some platform or technology has taken root, you invest the time necessary to learn it and implement it.

One of these new trends that is clearly gaining traction is the Hashtag trend.

A Hashtag is a social media tagging protocol that categorizes the content that is being published according to theme.

Hashtags look like number signs #.

+ A Hashtag makes your content more searchable to those outside your network.

An Encouraging Look at the NJ Real Estate Market

A number of articles have pointed out recently the poor performance of the real estate market and the mortgage/refinance business. Often articles feature disparate chunks of information that don't include some critical contextual factors. For example:

“Continuing a trend throughout February, mortgage applications dropped 3.5% from one week earlier, according to data from the Mortgage Bankers Association’s Weekly Mortgage Applications Survey for the week ending February 20, 2015.” Housing Wire, February 25, 2015.

Don’t Use These Words in Your Profile

Here are the top 10 overused descriptive words in LinkedIn Profiles:
• Motivated
• Passionate
• Creative
• Driven
• Extensive experience
• Responsible
• Strategic
• Track record
• Organizational
• Expert

Instead start substituting these:

Motivated => Ambitious
Passionate => Committed
Creative => Original
Driven => Diligent
Extensive experience => Seasoned
Responsible => Accountable
Strategic => Focused
Track record => Proven
Organizational => Adaptive
Expert => Knowledgeable

Checkout Hubspot for other articles are marketing.

Ralph Aponte
President & Founder

Existing Home Sales Fall for January

Very possibly the falling average mean temperatures for the country and for New Jersey in the month could have put a damper on the liquidity of the real estate market thus far. According to the National Association of Realtors, existing home sales fell 4.9 percent in January to the lowest rate in nine months.

The averages put out by Rutgers University puts the old average temperature for January at 30.6, and the new normal at 31.2, but this January we came in at a frigid 27.7 degrees.

6 Marketing Facts You Should Know

+ Not all content has to be original. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). (Design & Promote)
+ 62% of companies outsource their content marketing. (Iconsive)
+ $118 billion was spent on content marketing last year. (NewsCred)
+ 70% of consumers say they prefer getting to know a company via articles rather than ads. (NewsCred)
+ Companies will spend $135 billion on digital marketing collateral this year. (Social Fresh)

New Facebook Call to Action

If you are looking to grow your business email list, you don’t have to look any further than your own Facebook business page.

In December 2014, Facebook announced it would be adding a new Call to Action button on Business Pages. In the case of Constant Contact, this works easily to create a new segmented list of email subscribers that you can build-out and communicate with.

Single Millennials Emerge as New Buyers

There is a new market segment of home buyer: the pre-married millennial. As individuals are marrying later in life, they are willing to commit to a mortgage, it appears before committing to a marriage.

There are a number of contributing factors to this, according to a recent report published by Redfin. The report states that over one-third of Americans, aged 18 to 34, would rather buy their first home than get married.

Before Tying the Knot

The Power of Face-to-Face Business

I know that everyone is on Facebook; well, most people are. And if Facebook were a religion, it would come in number 3.

But despite its name, Facebook is somewhat of a misnomer when it comes to truly connecting with people.

And in the light of all the hype that surrounds social media, I am happy to report that the facts bear what I am saying out.

In a survey conducted by Hubspot, here are some numbers from the respondents in their survey:
+ 84% say they prefer in-person meetings

Zillow Receives FTC Approval for its $3.5 Billion Acquisition of Trulia

Zillow announced late Friday, February 13th, 2015, that it has received approval by the Federal Trade Commission to move forward on its $3.5 billion Trulia acquisition.

Zillow reported in a press release that it believes that the deal will close by the 17th of February 2015.

Trulia's senior executive, Pete Flint, CEO and co-founder, will remain in his current position but will report to Zillow CEO Spender Rascoff. Flint is also expected to join Zillow's Board of Directors.

Ralph Aponte
President & Founder

New Jersey Valentine's Day Ideas

Looking for some ideas about what to do on Valentine's Day? Here are a few from BestofNJ.com:

Renault Winery Valentine
A romantic getaway to Renault Winery for Valentine’s Day Weekend. The resort offers its special Celebration Weekend from Friday, February, 13, 2015, through Sunday, February 15. Packages include an upscale room, dinner for 2, and breakfast for two. You also receive a wine tour and tasting on Friday, Saturday, or Sunday. Renault Winery Egg Harbor City NJ United States

Gables Valentine